
When I think about how a story truly begins, I always look at place. For Eloise Broady DeJoria, that place was Houston, Texas, United States, where she was born on Monday, May 13, 1957. Big city. Big sky. Big expectations. American by nationality and Caucasian by ethnicity, she is now 68 years young, and there’s something fitting about that phrase. Age, in her case, feels less like a number and more like a collection of earned wisdom.
Growing up in Houston meant freedom and imagination. She spent much of her childhood outdoors, building forts, exploring wooded areas, and turning everyday spaces into stages for creativity. It’s easy to see how that early sense of play slowly evolved into a comfort with performance and expression.
Video: Eloise Broady thong bikini – Weekend At Bernie’S
Growing Up Fast and Learning Faster
Some people ease into adulthood. Others are pushed into it early. At just 15 years old, Eloise married, stepping into responsibilities few teenagers can truly understand. The marriage was brief and ended in divorce soon after, but its impact ran deeper than timelines suggest.
Rather than closing doors, that experience sharpened her resilience. It forced her to mature quickly, to understand independence, and to develop a steady inner compass. She later became the mother of two sons, Justin and Michael, a role that grounded her and influenced every choice that followed.

Finding Her Footing in California
After leaving Texas for California in the mid-1980s, Eloise entered a world driven by cameras, competition, and timing. Modeling opened the first door, but it wasn’t just about looks. It was about presence. She stood out because she didn’t try too hard. There was confidence without urgency, elegance without excess.
A major boost came when she appeared as the leading woman in a 1987 music video that received heavy rotation on television. That exposure put her on the radar of filmmakers and producers almost overnight.
Stepping Onto the Screen
Her move into film felt natural. She made her first appearance in the 1984 musical drama Songwriter, acting alongside Willie Nelson. It was a small role, but it mattered. One step led to another.
Television followed, including a guest appearance on Dallas. Then came feature films that placed her inside some of the most recognizable titles of the late 1980s. In 1989, she appeared as Tawny in the dark comedy Weekend at Bernie’s. If you’ve seen the film, you remember the energy. Sun-drenched scenes. Loud parties. Cultural shorthand for an era. Her role fit perfectly into that world.
Video: Playboy playmates 1988
Expanding Her Range Over the Years
What I admire most is that she didn’t stay frozen in one decade. Over the years, Eloise appeared in a wide range of films including Dangerous Love, Troop Beverly Hills, The Big Tease, April’s Shower, Friday Night Lights, Grand Champion, The Dukes, You Don’t Mess with the Zohan, Wall Street: Money Never Sleeps, and Sin City: A Dame to Kill For.
These roles weren’t about dominating the screen. They were about texture. Adding personality. Supporting the story. That kind of consistency keeps a name relevant long after trends fade.
Business, Branding, and Reinvention
In the 1990s, her focus widened. Eloise became a recognizable face in professional beauty branding, representing salon-exclusive haircare products in television and print campaigns. This phase extended her visibility while shifting it into a more commercial and sustainable direction.

She also co-produced a fitness DVD series designed for women over 40, long before wellness content for that audience became mainstream. That move showed foresight and an understanding of real needs rather than passing fads.
A Partnership Built on Shared Values
In 1993, she married John Paul DeJoria, an entrepreneur known for building global brands from humble beginnings. Together, they welcomed a son, John Anthony DeJoria, and formed a partnership that blended family, creativity, and purpose.
Giving Back and Looking Forward
Philanthropy became a central focus. Eloise supported recovery centers, children’s organizations, film societies, and environmental initiatives. Rather than chasing attention, she invested in long-term impact. Quiet work. Real results.
If there’s one thing her story shows us, it’s that reinvention doesn’t require noise. Eloise Broady DeJoria built a path defined by balance, resilience, and thoughtful choices. From Texas roots to Hollywood sets to meaningful philanthropy, her influence continues because it was never rushed.
Some stories fade. Others settle in and stay. Hers belongs to the second kind.